Privacy Policy

1. Who We Are

The website is operated by: Australian Pilates Directory Pty Ltd ABN: [Insert ABN] Trading as: Pilates.com.au and Australian Pilates Directory Postal address: PO Box 1099, Chatswood NSW 2057, Australia Email: admin@pilates.com.au Pilates.com.au operates as an online Pilates directory, membership platform, marketplace, advertising platform and information resource for Pilates studios, instructors, education providers, equipment suppliers, service providers, sellers, buyers and consumers.

2. What Personal Information We Collect

The types of personal information we collect depend on how you use the Platform.

We may collect the following information:

2.1. Account and Identity Information

• name;
• business name;
• username;
• password or login credentials;
• account email address;
• phone number;
• postal address;
• billing address;
• profile details;
• role, such as studio owner, instructor, seller, buyer, advertiser or directory member.

2.2. Business Listing Information

If you create, claim or manage a listing, we may collect:

• business name;
• trading name;
• ABN or company details;
• studio or business address;
• service area;
• phone number;
• email address;
• website;
• booking links;
• social media links;
• business description;
• images and logos;
• videos;
• opening hours;
• pricing information;
• services offered;
• class types;
• instructor names;
• qualifications, certifications and affiliations;
• insurance or verification details where applicable;
• testimonials and reviews;
• special offers;
• other information you choose to publish.

Some listing information may be publicly visible on Pilates.com.au and may be indexed by search engines.

2.3. Enquiry and Lead Information

If you submit an enquiry, booking request, quote request, product enquiry, lead form, contact form or message through the Platform, we may collect:

• name;
• email address;
• phone number;
• suburb or location;
• enquiry message;
• product or service interest;
• preferred studio, instructor, seller or provider;
• preferred class type;
• preferred appointment or booking time;
• goals, such as back pain, reformer, pregnancy, rehabilitation, strength, beginners or general fitness;
• any other information you choose to provide.

2.4. Marketplace, Order and Transaction Information

If you buy, sell or enquire about goods or services through the Platform, we may collect:

• buyer name;
• seller name;
• email address;
• phone number;
• delivery address;
• billing address;
• order details;
• product or service details;
• transaction references;
• payment status;
• delivery information;
• refund, return or dispute information;
• seller payout details where applicable;
• related correspondence.

Payment card information is generally processed by third-party payment providers such as Stripe, PayPal or other secure payment processors. We do not intentionally store full credit card numbers on our own servers unless expressly stated.

2.5. Membership and Billing Information

If you purchase a membership, subscription, listing plan, advertising placement or paid feature, we may collect:

• membership tier;

• subscription status;
• payment history;
• invoice details;
• billing address;
• renewal date;
• cancellation date;
• coupon or discount use;
• failed payment information;
• upgrade or downgrade history;
• account notes and support history.

2.6. Reviews, Ratings and User-Generated Content

If you submit a review, rating, comment, testimonial, image, video, listing description, advertisement or other content, we may collect:

• your name or display name;
• review content;
• rating;
• date of submission;
• business reviewed;
• images, videos or files uploaded;
• moderation history;
• reply or dispute information.

2.7. Health, Fitness and Sensitive Information

Some users may choose to provide information relating to health, injury, back pain, pregnancy, rehabilitation, movement limitations, fitness goals or physical conditions when submitting an enquiry or seeking a suitable Pilates provider.

You should avoid submitting detailed medical records or sensitive health information unless it is necessary for your enquiry.

Where you choose to provide health-related or other sensitive information, we will use it only for the purpose for which it was provided, such as responding to your enquiry, matching you with a relevant provider, forwarding your enquiry to a listed business, providing customer support or improving the relevance of the Platform.

If you submit health-related information through an enquiry or lead form, that information may be shared with the relevant studio, instructor, health professional, education provider, seller or service provider so they can respond to your request.

2.8. Technical and Usage Information

When you use the Platform, we may automatically collect:

• IP address;
• browser type;
• device type;

• operating system;
• pages viewed;
• links clicked;
• search terms;
• referral source;
• approximate location;
• session duration;
• interactions with listings;
• booking link clicks;
• phone clicks;
• website clicks;
• enquiry submissions;
• cookie identifiers;
• analytics identifiers;
• error logs;
• security logs.

3. How We Collect Personal Information

We may collect personal information when you:

• visit Pilates.com.au;
• create an account;
• claim a listing;
• create or edit a business profile;
• purchase a membership or subscription;
• buy or sell goods or services;
• submit an enquiry or contact form;
• request a quote;
• use a booking or contact button;
• subscribe to a newsletter;
• download a guide or resource;
• register for an event, course or workshop;
• post a review or rating;
• upload images, videos or content;
• contact us by email, phone, form or other means;
• interact with our advertising, emails or social media;
• use third-party tools integrated with the Platform.

We may also collect information from:

• listed businesses;
• sellers;
• buyers;
• publicly available sources;
• business websites;
• social media pages;
• payment processors;

• analytics providers;
• email marketing platforms;
• CRM and automation tools;
• fraud prevention services;
• support tools;
• third-party integrations.

4. Why We Collect and Use Personal Information

We collect and use personal information to operate, improve, administer and monetise the Platform.

This includes using information to:

• provide the Pilates directory;
• create, publish and manage listings;
• process membership registrations;
• process payments and renewals;
• manage subscriptions;
• verify business listings and listing claims;
• display business profiles;
• connect users with listed businesses;
• forward enquiries to studios, instructors, sellers or providers;
• provide marketplace functionality;
• process orders, refunds, returns and disputes;
• provide seller and buyer support;
• send account, billing and service notifications;
• send marketing emails where permitted;
• manage BenchmarkEmail lists, tags and automations;
• provide newsletters and promotional updates;
• personalise user experience;
• analyse traffic and user behaviour;
• measure advertising performance;
• prevent spam, fraud, misuse and unauthorised access;
• moderate content, reviews and listings;
• manage complaints and disputes;
• enforce our Terms and Conditions;
• comply with legal, tax, accounting and regulatory obligations;
• improve search, filters, listings, user experience and business tools.

5. Public Listings and Search Engine Visibility

If you create, claim or manage a public listing, the information you choose to publish may be visible to the public, search engines and other users.

This may include:

• business name;
• studio address or service area;
• phone number;
• email address;
• website;
• booking link;
• social media links;
• descriptions;
• images;
• videos;
• qualifications;
• services;
• specialties;
• prices;
• offers;
• reviews;
• ratings;
• opening hours;
• other listing information.

You are responsible for ensuring that public listing information is accurate, lawful and suitable for public display.

You should not publish private residential addresses, private phone numbers, personal email addresses, sensitive personal information, confidential business information or information about another person unless you have permission or are comfortable making that information public.

Information published on public listing pages may continue to appear in search engine caches or third-party archives after it is removed from Pilates.com.au.

6. Enquiries, Bookings and Lead Sharing

If you submit an enquiry, booking request, quote request, contact form, product enquiry, lead form or message through the Platform, we may share the information you provide with the relevant:

• Pilates studio;
• instructor;
• seller;
• education provider;
• equipment supplier;
• event organiser;
• course provider;
• health or wellness professional;
• business listed on the Platform.

This is necessary so the relevant provider can respond to your enquiry.

The information shared may include your:

• name;
• email address;
• phone number;
• suburb or location;
• enquiry message;
• product or service interest;
• preferred booking time;
• movement or health goals if voluntarily provided;
• other information needed to respond to your request.

Pilates.com.au may also use enquiry information to provide customer support, prevent spam or fraud, report enquiry activity to listed businesses, improve the Platform and measure lead-generation performance.

7. Marketplace Sellers and Buyer Information

Where you purchase, enquire about or interact with a third-party seller through the Platform, we may share relevant personal information with that seller so they can respond to your enquiry, fulfil an order, arrange delivery, provide customer support, manage refunds, manage warranty claims or comply with legal obligations.

Sellers may receive information such as:

• your name;
• email address;
• phone number;
• delivery address;
• billing or order details;
• product enquiry;
• transaction reference;
• refund or dispute details.

Sellers must only use buyer or enquiry information for the purpose for which it was provided.

Sellers must not use buyer information for unrelated marketing, add buyers to external mailing lists, disclose buyer information to unauthorised parties or misuse personal information.

If you purchase goods or services from a third-party seller, the seller is usually responsible for consumer guarantees, delivery, refunds and returns relating to that product or service. The ACCC explains that when a consumer buys through an online platform, consumer guarantee rights usually apply against the seller they buy from, not the platform itself.

8. BenchmarkEmail, Email Marketing and CRM Use

We may use email marketing, CRM and automation tools, including BenchmarkEmail, to manage:

• newsletters;
• member communications;
• listing notifications;
• welcome sequences;
• upgrade sequences;
• claim-listing campaigns;
• abandoned registration emails;
• payment and renewal reminders;
• featured listing promotions;
• event and job alerts;
• marketplace updates;
• customer support communications;
• advertising and promotional campaigns.

Information sent to BenchmarkEmail or similar tools may include:

• name;
• email address;
• business name;
• membership tier;
• listing category;
• location;
• tags or segments;
• subscription status;
• enquiry or registration source;
• campaign interaction data.

You can unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us. Some non-marketing emails, such as account, billing, legal, security or service notifications, may still be sent where necessary.

9. Cookies, Analytics and Advertising Technologies

We may use cookies, pixels, tags and similar technologies to operate the Platform, remember user preferences, keep accounts secure, analyse traffic, personalise content and measure advertising performance.

These tools may collect information such as:

• IP address;
• device type;
• browser type;

• pages visited;
• links clicked;
• search terms;
• referral source;
• approximate location;
• session activity;
• listing interactions;
• conversion events.

We may use services such as:

• Google Analytics;
• Google Search Console;
• Google Ads;
• Meta/Facebook Pixel;
• affiliate tracking tools;
• advertising platforms;
• heatmap or user behaviour tools;
• security and fraud prevention tools;
• other similar services.

These tools help us understand how users interact with the Platform, improve search and listings, measure advertising performance, run remarketing campaigns and optimise membership conversion.

You can manage or block cookies through your browser settings. However, some parts of the Platform may not work properly if cookies are disabled.

Where required by law, we may provide additional cookie notices or consent options.

10. When We Disclose Personal Information

We may disclose personal information to:

• listed businesses, where you submit an enquiry or lead;
• sellers, where you buy or enquire about goods or services;
• buyers, where necessary for seller communication or order fulfilment;
• payment processors;
• hosting providers;
• IT providers;
• BenchmarkEmail and other email marketing or CRM platforms;
• analytics and advertising platforms;
• professional advisers, including accountants, lawyers and insurers;
• delivery providers;
• fraud prevention and security providers;
• customer support providers;
• contractors and service providers who help us operate the Platform;

• regulators, courts, tribunals, law enforcement or government bodies where required or permitted by law;
• another organisation if we sell, transfer or restructure all or part of our business.

We do not sell your personal information to advertisers.

We may use aggregated, anonymised or de-identified data for analytics, reporting, marketing, advertising, industry insights and platform improvement.

11. Overseas Disclosure

Some of our service providers may store or process information outside Australia.

This may include providers of:

• website hosting;
• payment processing;
• email marketing;
• CRM systems;
• analytics;
• advertising;
• cloud storage;
• customer support;
• security tools;
• software integrations.

Where we disclose personal information overseas, we take reasonable steps to ensure that appropriate privacy protections are in place, unless an exception applies under Australian privacy law.

12. Security of Personal Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include:

• SSL encryption;
• secure hosting;
• access controls;
• password protection;
• account permissions;
• payment processor security;
• firewalls;
• malware scanning;

• backups;
• monitoring;
• staff and contractor access restrictions;
• secure third-party platforms.

However, no website, payment system, email system or online platform can be guaranteed to be completely secure.

You are responsible for keeping your login details confidential and notifying us promptly if you suspect unauthorised access to your account.

13. Data Breaches

If we become aware of a data breach involving personal information, we will assess the breach and take appropriate steps.

Where required by law, we will notify affected individuals and the Office of the Australian Information Commissioner.

The OAIC states that organisations covered by the Privacy Act must notify affected individuals and the OAIC when an eligible data breach is likely to result in serious harm.

14. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• providing the Platform;
• maintaining accounts;
• managing listings;
• processing payments;
• complying with legal and accounting obligations;
• resolving disputes;
• preventing fraud;
• enforcing agreements;
• maintaining business records;
• supporting customer service;
• improving the Platform.

We may retain some information after account closure or listing removal where required for legal, tax, accounting, dispute, security, backup or legitimate business purposes.

Public listing information may remain visible in search engine caches or third-party archives after removal from Pilates.com.au.

Where information is no longer required, we will take reasonable steps to delete, destroy, de-identify or anonymise it.

15. Accessing and Correcting Your Personal Information

You may request access to personal information we hold about you.

You may also request correction if you believe your information is inaccurate, incomplete, out of date, irrelevant or misleading.

To request access or correction, contact us using the details at the end of this Privacy Policy.

We may need to verify your identity before responding.

In some cases, we may refuse access or correction where permitted by law. If we refuse, we will provide reasons where reasonable and lawful.

16. Account Deletion and Listing Removal

You may request that we delete your account or remove a listing, subject to legal, contractual, technical and legitimate business requirements.

We may retain certain information where necessary, including:

• transaction records;
• invoices;
• payment history;
• dispute records;
• legal or tax records;
• security logs;
• support correspondence;
• backup records;
• records required to prevent fraud or misuse.

If your information has been published in a public listing, removal from Pilates.com.au may not immediately remove it from search engines, cached pages, screenshots or third-party websites.

Reviews, ratings, comments or other public content may be removed, anonymised or retained depending on the circumstances and applicable law.

17. Business Owners, Members and Sellers

If you are a business owner, instructor, seller, advertiser, member or listed provider, you are responsible for keeping your account and listing information accurate and up to date.

You must not upload, publish or disclose personal information about another person unless you have permission or another lawful basis to do so.

This includes information about:

• instructors;
• staff;
• clients;
• students;
• reviewers;
• buyers;
• sellers;
• event attendees;
• other third parties.

If you upload images, testimonials, videos, reviews, staff profiles or other materials involving another person, you are responsible for obtaining any required consent.

If you receive personal information through Pilates.com.au, including enquiry or buyer information, you must handle that information lawfully and only for the purpose for which it was provided.

18. Children

Pilates.com.au is not intended for use by children under 16 without the involvement of a parent, guardian or responsible adult.

We do not knowingly collect personal information from children under 16 without appropriate consent.

If you believe a child has provided personal information to us without appropriate consent, please contact us.

19. Direct Marketing

We may send marketing communications where you have subscribed, registered, purchased, listed a business, submitted an enquiry, become a member or otherwise consented to receive communications.

Marketing communications may include:

• newsletters;

• directory updates;
• membership offers;
• listing upgrade offers;
• featured listing promotions;
• course and event updates;
• marketplace updates;
• advertising offers;
• industry news;
• relevant Pilates-related content.

You may unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

We will comply with applicable laws relating to electronic marketing, including the Spam Act 2003 (Cth).

20. Third-Party Websites and Services

The Platform may contain links to third-party websites, booking platforms, payment processors, seller websites, social media pages, course platforms, delivery providers or other external services.

We are not responsible for the privacy practices, content, security or terms of third-party websites or services.

You should read the privacy policies and terms of any third-party service before using it.

21. Anonymous or Pseudonymous Use

You may browse some parts of Pilates.com.au without creating an account.

However, some features require personal information, including:

• creating an account;
• claiming a listing;
• purchasing a membership;
• submitting an enquiry;
• buying or selling goods;
• posting reviews;
• receiving support;
• processing payments;
• subscribing to email communications.

If you do not provide required information, we may not be able to provide the relevant feature or service.

22. Complaints

If you have a privacy concern or complaint, please contact us first.

Please include:

• your name;
• account email address;
• details of the issue;
• any relevant screenshots, messages or transaction details.

We will review your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The updated version will be published on Pilates.com.au with a revised “Last updated” date.

Where changes are material, we may notify users by email, account notice or a prominent notice on the Platform.

Your continued use of the Platform after the updated Privacy Policy is published means you accept the updated policy.

24. Contact Us

For privacy enquiries, access requests, correction requests or complaints, contact: Australian Pilates Directory Pty Ltd Trading as Pilates.com.au and Australian Pilates Directory ABN: [Insert ABN] PO Box 1099 Chatswood NSW 2057 Australia Email: admin@pilates.com.au